With a strong hold from Friday to Saturday,
Stephen King’s
It is looking to pass $120M by the end of its three-day weekend, just as our tracking experts predicted earlier todday. Current estimates have the
Andy Muschietti-directed horror film floating around $123.5M right now, down only 8% from last night. Today pulled in roughly
$46.5M after Friday night’s
$51M (which included that $13.5M preview). The box office for
It would be even higher if the Houston and Florida markets weren’t affected by two of this nation’s strongest hurricanes on record. Florida alone accounts for roughly 5% to 6% of the nation’s box office receipts and about half or more of that state is shut down due to Hurricane Irma.
Gotta note that over the past 48 hours, this box office record breaker from New Line Cinema and Warner Bros. has surged across social media, surpassing the kind of activity that Marvel and DC superhero franchises regularly enjoy, RelishMix says. YouTube views have grown by over 16.4M to
266.6M and the official
It movie Facebook page (which added 6.7K new fans 2-days ago) is now popping six-fold to 41K yesterday and now 1.2M total.
Even
It creator’s Stephen King’s FB page added another
100,000 fans over the week up to 5.1M fans, and
Stranger Thing’s star Finn Wolfhard’s Instagram page just added
37,500 fans up to 1.4M total. Also, Twitter hashtags for IT and ITmovie are now at
94K just in the past 24 hours.