Final Fantasy creator Hironobu Sakaguchi and his mustache sat down with GameSpot during GDC and dished out a refreshingly honest interview. Sure, Sakaguchi does say that Final Fantasy should come to the Xbox 360 — Sadly, his opinion doesn't matter anymore! He does mention that he dislikes Wii Sports, that he's interested in making a shooter like Gears of War and that he doesn't have an HD TV at home (wha?), the real fireworks are when he lays into Microsoft, who have funded two of his games: Blue Dragon and Lost Odyssey. So what does Sakaguchi think the reason that Microsoft hasn't had success in Japan?
Japanese marketing guys are not so good. Marketing is important, most important. Just to give you an example...the "jump in" statement, right? Jump in...the tagline. Nobody can understand it or knows what "jump in" means. So it has to be localized to cater to the audience in Japan, to get them to understand what that's about. So paying particular attention to [the marketing]—not just bring everything as is over to Japan—it's not going to do any good. You have to really think about the market, market needs and demands, and then really tailor it to that audience... If you say "jump in" in Japanese. Jump in. It's not so cool in Japanese... "Do, do, do" is not so good either... Yeah, the localization [for Gears] is good, but the marketing is too bad...too bad... Nobody knows about Gears of War.
That's not Sakaguchi talking, Microsoft Japan. It's his 'stache
, bọn IGN nó dùng từ là "xát muối vào nỗi đau của Sony"
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Đỡ phải mua PS3 mới chơi được DMC4.