# Posted 10:17 PST
Seats are filling up now. Roadies scurry to make last-minute checks on audio-visual equipment.
# Posted 10:17 PST
A squad of cameramen roam the aisles shooting the crowd. Presumably this will all be edited together into some kind of video special on Xbox Live.
# Posted 10:13 PST
The seats are filling up now. The front of the balcony--there is no floor seating--is reserved for VIPs. Executives glad-hand each other and talk shop next to a small army of game journalists hammering away on their laptops.
# Posted 10:11 PST
Underneath a huge screen, the stage features several raised round daises (that's the plural of "dais" not a a bunch of flowers). Each dais has several custom-made couches. Several standard white Xbox 360s grace the stage, along with about five Kinect units. Several are under glass, so they may just be for show.
# Posted 10:08 PST
Though unattractive on the outside, the space has a handsome art deco interior, which is being bathed in the 360's characteristic green light.
# Posted 10:06 PST
After nearly a 1/2 hour sitting outside in the sun on the Xbox 360-white carpet--which had a reflective quality akin to snow--sweaty attendees were finally let into the Wiltern Theater.