When asked about how the role of game producer has changed with the times, Kobayashi comments,
“In the past, we used to start work on a game with just a vague idea of ‘this seems interesting.’ If we had experienced developers working on it, we’d be able to make it a success somehow, but now, it’s no longer possible to sell a game only because it’s fun.”
Commenting on how things have changed, he notes,
“You have to do proper marketing in advance and analyze the target audience you’re trying to appeal to. We are now in an age where you will not be accepted if you don’t clearly define your target.”
Kobayashi mentions that the unannounced game GPTRACK50 is currently working on happens to be targeted towards the overseas game market. As such, he does not expect it to sell very well in Japan. Kobayashi accepts this and does not plan to make midway changes to the game to try and appeal to the Japanese market in a half-hearted way. “If we were to incorporate such changes, the game’s development would steer into the wrong direction.”
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