» AMD Denies Dropping ATI Brand
Monday some web sites reported that AMD was going to drop the ATI brand name after the merger of both companies was complete. We put a question mark on that headline as the official word had not come from AMD directly. Now Arc Technica is reporting that AMD has released a statement denying that they will drop the ATI brand name. Here is a snip:
AMD has no plans to drop the ATi brand name or ATi's product brands. The ATi name will live on at AMD as our leading consumer brand, and so will the Radeon brand and other ATi product brands. AMD's executive management knows very well the power and value of branding, and ATi's branding is some of the most valued in the global technology industry.