The look, which Metzen describes as "equal parts epic and cartoony", is defining - and it allowed a game with what he freely admits "wasn't necessarily the greatest engine you'd ever seen" to achieve a visual style that could survive years in the spotlight. "Any game will age," he says, "but there's something timeless and Disney-ish about WOW's look. That was a funny secondary benefit of really embracing the Warcraft III look - something it bought us which we hadn't anticipated."