Bank of America analyst is recommending that GTA VI launch at $80 to help set a new industry price standard.
Speaking at the iicon convention in Las Vegas, he stated,
“We think it’s in Take-Two’s self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry.”
He noted that pricing GTA VI at $70 could limit other publishers from successfully charging $80.
Recent $80 titles like Mario Kart World and several Microsoft first-party games have already tested the waters, but most gamers don’t want to spend so much money in a videogame