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"Nexon America: An Exclusive ION Interview with Director Min Kim
(article link:
http://www.tentonhammer.com/node/34268)
By Cody ?Micajah? Bye, Managing Editor
At the ION Games Conference, it?s easy to rub shoulders with the big-wigs in the MMOG industry. However, few are as easy to talk to or as honest as Nexon America?s Min Kim, the current director of game operations for the phenomenally profitable company. After returning from one of his various appointments over the week, Min sat down with me for a quick chat about the plans for Nexon America over the next year.
Since our coverage of Mabinogi has been fairly extensive over the past three months, I wanted to make sure that Ten Ton Hammer wasn?t ignoring any other games that Nexon America was working on. Surprisingly, Kim had a bevy of subjects that he wanted to talk about, including several new projects.
?We have two new games coming out,? Min Kim explained. ?And they?re coming out really soon. One of the games will be our first MMO out of our Vancouver studio, so we?re really excited about it. My litmus test for whether a game is good or not is if our employees play the game around the office, and using that as a judge, I?m thinking that our Vancouver game is going to do really well.?
However, Kim couldn?t really discuss the project coming out of Vancouver at the ION Conference. Instead, Kim turned to a game that we could chat about which was Combat Arms, an online first person shooter with its own particular style. When asked about the game, and its relationship to MMOGs, Kim gave a fairly detailed explanation of the product and where they?re aiming with it.
?It?s not an MMOFPS,? he stated. ?It?s more of an online FPS. It?s not like Huxley. We?re really hopeful for the game over here [North America], because the market is really saturated over in Korea. We?re going to be making tweaks to it before release, but our QA team is really excited about this game.?
When I asked how Combat Arms will fare against the games that have already gone to market in North America, he was very confident about the future of the title. ?It?s going to kick ass,? Kim stated. ?It was made later than those previous games, so it?s going to look and play better. With online FPS games, you really want good graphics ,but you can?t push the envelope too much. While this will definitely be above everyone else, it won?t push machines too hard.?
But what about the standard shooter market? In my mind, I couldn?t help but pit anything that Nexon produced in the FPS realm against other North American titles like Crysis or Team Fortress 2, and I asked Kim about where he saw Combat Arms falling in that category.
?I don?t think someone playing Team Fortress 2 will come to this game and say that it?s the only thing they?ll play,? Kim said. ?But I do think everyone else playing America?s Army, Soldier Front, and War Rock; this will probably be their best option.?
While the new games are great to hear about from a first hand source, Nexon America has a whole slew of other games already pushed to market, and Kim was definitely interested in talking those over as well. With the vast number of customers Nexon is pulling from the North American MMOG market, one of my initial questions about the rest of Kim?s games focused on their demographics and whether they followed the standard MMOG ratios.
?We?re doing a research study right now to try and find out exactly who our customers are because a lot of them aren?t traditional MMO players,? Kim said. ?Some of them don?t even own a console; they don?t play games besides the one game they do play, which could be MapleStory. We really just want to know what?s going on.?
But MapleStory isn?t the only incredibly popular game in Nexon?s pocket. Kim wanted to make sure we talked about every massively multiplayer online game, especially any title that hasn?t been widely covered by the general press.
?One of our other games, Audition, is doing really well right now,? Kim added. ?Music licensing, up to this point, has been pretty tough, but we?re at a point now where we can get pretty much any songs we want. We?ve gotten Britney Spears, Avril Lavigne, Lifehouse, and all these major guys on board.?
Before he could continue, I wanted to make sure I had a clear picture of how Audition played. I had always assumed Audition played like Dance Dance Revolution using a keyboard, but that turned out to be an incorrect assumption. ?It?s really not,? Kim corrected. ?You get a whole bunch of arrow combinations, you finish them, and then the beat bar goes and you have to time the beat to it. The space bar is rhythm based, but all the arrow keys are just sequences that you?re trying to get through in a certain amount of time.?
As Kim and I chatted, he explained that the demographics for the game were incredibly different from the normal MMO ratio. ?It?s like 60%-70% girls,? Kim said. ?If you check out the MySpace page, you?ll notice that it?s all girls. I think other gamers would definitely be interested in checking out the title because there?s such a huge demographic of women for the game. In Korea, people play Audition to meet other people, and it?s something we?d really like to establish in North America.?
Finally, I asked Kim about the business model that Audition runs on. Apparently, Audition is just like any other item-based free-to-play game with one exception; all of the items in Audition are vanity items. None of them have any influence on the actual gameplay.
?Most people that don?t get the MMO business or only work with one product, all they keep talking about is vanity items,? Kim said. ?And I just can?t help but think that the person doesn?t know what they?re talking about, because every game is very different. It depends on what the goal is of the game, right? If you look at MapleStory, one of our best selling items is our ?2x XP? card. For some players, gaining levels is one of the most important things they can do in the game. For other players, it?s buying pets.?
?In Audition, vanity items are the key, because who cares about how high your level is in the game?? Kim continued. ?It?s all about this social competition. That?s why so many people buy these vanity items.?
My next question focused on Nexon?s most popular game in Korea, KartRider. Although Kim couldn?t go into details on when the game was going to be officially launched in the US, he did mention that the game was still being tweaked for the North American audience and that we would have more details on the game soon.
?It?s our biggest property, so we?re trying to do it right,? Kim explained.
At that, Kim and I both looked at our watches and realized that we were running late for other appointments. However, be on the lookout over the next couple weeks for more information from the Nexon America developers. We know that our readers are interested in the popular trends in North American gaming, and we?d be remiss not to keep a tight watch on Nexon?s progress."
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