- 1/12/10
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‘Final Fantasy’ Maker’s 30% Plunge May Be Just the Beginning
The company released a new mobile Final Fantasy VII game last week, but sales fell short of investor expectations. Square Enix’s stock have lost about 30% from its peak this year and on Wednesday was on track to close at its lowest since May last year.
Rebuilding the storied maker of role-playing games would take years and there’s little hope of large upside potential on earnings in the near term, said UBS Securities analyst Kenji Fukuyama. The company has rested on its laurels for too long and may have already exhausted the patience of loyal fans, who are growing tired of seeing old games reissued on mobile platforms, he said. The failure to spark a third major franchise beyond Final Fantasy and Dragon Quest is key to this skepticism.








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